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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282
Mobile Invest Company Companies 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. However, Mr. Wanamaker’s name lives on, due to his once lauded quote, which has become an anachronism in today’s highly trackable advertising age. . _.

Custom 164
Custom Customer Advertising SEM 164
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