Custom Development Customer Demand Santa Monica 
Both Sides of the Table
JUNE 13, 2013
I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This answers the question of “why buy anything?”
Tech Zulu Event
MAY 10, 2011
This particular evening, we attended the LeanLA meet-up located at Coloft, a swank professional co-op/work space in the heart of Santa Monica, known as the epicenter of the LA startup scene. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.
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