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RingRevenue Calls Up $4M More

socalTECH

Santa Barbara-based RingRevenue , the provider of pay-per-call, performance marketing technology run by Jason Spievak, said this morning that it has closed on $4M more in a new round of funding. RingRvenue develops technology which tracks responses to phone calls, allowing calls to be used for affiliate sales and tracking.

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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

Steve is also a Stanford Professor and noted marketing entrepreneur. The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically.

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