SoCal CTO
DECEMBER 19, 2012
He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? This should be an iterative process with advisors and customers providing feedback on the product. Founder : Ummm. what do you mean?
InfoChachkie
APRIL 16, 2012
The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.
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Both Sides of the Table
FEBRUARY 7, 2010
My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). I didn’t have first-hand experience in document management systems other than as a user and nobody had SaaS experience – the market was too new. I’ll always point out when I am.).
Both Sides of the Table
NOVEMBER 3, 2009
So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach. That died with waterfall software development. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small?
Both Sides of the Table
NOVEMBER 1, 2009
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. I used to always tell my development team, “you need to design a product that my dad could use.
Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Evangelism marketing is an advanced form of word of mouth marketing (WOMM), now largely replaced by Facebook and Twitter.
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