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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

I was a sales person at HotJobs, but after we went public I helped open up an office in Los Angeles, and lived in Los Angeles for eight years. The, I moved back to LA and helped build out our strategic account management and our strategic sales team for HotJobs. So you think startups hire a sales person and VP of sales too early?

Sales 113
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

It’s OK because in an era where you can much more rapidly prototype and build products it is far more beneficial to launch your first version, get initial customer traction and then talk to your customer base to understand how well it meets their needs. We called our methodology PUCCKA. Unique Selling Proposition. Compelling Event.

Sales 393