Custom Development Framework Product Study 
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Invariably your first efforts at product won’t quite hit the mark – and this is OK. We called our methodology PUCCKA.
SoCal CTO
JUNE 9, 2010
Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. My Obsession With The Product - Feld Thoughts , May 3, 2010 For some reason I’ve been doing a lot of interviews lately. They’re deep into Customer Development ,” he said. Here’s why.
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