Custom Development Google Idealab Patents 
Both Sides of the Table
APRIL 15, 2010
plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. It kicked Google Video’s ass.
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. That gave Google a huge cost advantage.
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