Custom Development Ideas Paid Search Venture Capital 
Both Sides of the Table
APRIL 15, 2010
I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. Because GoTo.com was his idea. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. But bill is a BIG idea guy. In my mind, not a typical VC investment.
Both Sides of the Table
MARCH 11, 2011
All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. Overture (Goto.com).
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