Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
He said it was better than the Yellow Pages because he would provide pricing transparency. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.
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