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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.

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George Powell – Doing Well By Having Fun

InfoChachkie

John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. After riding the new PU wheels for a while, I began to dream of better shapes for the wheels for skateboarding, and developed the double radial skateboard wheel. After speaking with Mr. Powell, it was clear he fit the bill.

Mentor 100
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Are You an Entrepreneur?

InfoChachkie

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.