Custom SEM SEO Web 
Both Sides of the Table
JANUARY 19, 2015
If you’re just a content company your advantages are too small to win on the web. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. But you don’t need to spend money on SEM. You must invest in technology. Take for example, an eCommerce company.
SoCal CTO
FEBRUARY 25, 2009
Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.
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Startup Professionals Musings
APRIL 16, 2011
A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Contact related web sites that are well known, to request reciprocal links.
Both Sides of the Table
APRIL 4, 2011
4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). This is NOT the same as Search Engine Optimization (SEO). SEM is sometimes called “buying your way into search results.” Popular keywords have higher costs.
Both Sides of the Table
JULY 14, 2010
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.
Startup Professionals Musings
NOVEMBER 27, 2011
A blog is basically a journal (“web log”) that is published on the web. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement.
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