Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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TechCrunch LA

AUGUST 30, 2022

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. “Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

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Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Shape your business by design, not by default. Use visibility and social media to pull clients in. Picking a niche is another good way to focus.

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Social Media Pricing Technical Review Demand 56

Tech Zulu Event

JULY 16, 2013

By using SteelHouse, ecommerce sites can use live data to instantly respond to a customer’s wants and needs for stronger transaction values, increased conversion rates, and an overall better customer experience. Social Media: Snapchat. Fun Fact: Technology is in their DNA. Incubator: Amplify LA.

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