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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Interview with Michael Greenberg, Retina

socalTECH

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Reflections on 2016: Michael Jones, Science, Inc.

socalTECH

www.science-inc.com), the startup studio which has been behind such companies as Dollar Shave Club, Famebit, HelloSociety, and many others. Three of our portfolio companies saw 3 big exits - HelloSociety was acquired by the New York Times, Dollar Shave Club was acquired by Unilever, and Famebit was acquired by Google.

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Tx Zhuo On LA's Newest Venture Fund, Fika Ventures

socalTECH

Last week, Fika Ventures , LA's newest venture fund, announced its formation, led by tech investment veterans Tx Zhuo and Eva Ho. We sat down with Tx Zhuo to chat about the new fund, what investments it hopes to make, and what kind of entrepreneurs the fund is looking to invest in. Have you started making investments yet?