Remove Customer Remove Education Remove Metrics Remove Sales
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Customer loyalty and retention.

Metrics 100
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 127
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. These only come with the proper training, investment in tools, and focus on customer relationships.

Sales 147
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 95
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7 Stages In The Evolution Of A Startup To A Business

Startup Professionals Musings

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Implement metrics and set objectives for every organization.

Startup 137
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10 Keys To Surviving From A Startup To An Enterprise

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. These only come with the proper training, investment in tools, and focus on customer relationships.

Startup 97
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Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.