Investors Know A Product Doesn’t Make a Business
Startup Professionals Musings
AUGUST 20, 2012
For software, websites, and high-tech products, this is the “meat” of what you intend to build. Enough detail is required so that someone else can build it without you (outsourcing). Because this document is “outward facing” the tone and level has to change to be understandable by customers and investors.
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