Both Sides of the Table
NOVEMBER 5, 2012
You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. But here’s what Silicon Valley doesn’t get about Hollywood. ” Guess what, Hollywood.
Tech Zulu Event
AUGUST 6, 2012
Spearheaded by Alex Donn , the event was designed for both technical and non-technical attendees to build apps over the course of a weekend at Io/La , an incubator/co-work space in the heart of Hollywood. We walked over down to Hollywood Blvd. Only in Hollywood are you able to mash up Superheroes and Geeks in one big room!
Tech Zulu Event
JUNE 25, 2015
The best-performing ads are often custom, high-impact rich media ads that integrate seamlessly into a publisher’s content with interactivity, video and other features. The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.
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