Remove Customer Remove Innocal Remove Marketing Remove Technology
article thumbnail

10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107
article thumbnail

10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mojix In Japanese Distribution Deal With IBM Japan

socalTECH

According to Mojix, IBM will provide system integration systems and customer support for its products int he Japanese market, and distribute the Mojix STAR system itself and through qualified resellers in Japan. The firm is backed by Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. READ MORE>>.

IBM 124
article thumbnail

10 ‘Best Of Breed’ Marketing Practices For Startups

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

article thumbnail

10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

article thumbnail

13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. Skip the hype.

Funding 98
article thumbnail

How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. Watson, who holds an MBA from the Massachusetts Institute of Technology, has raised $4.5 And of course, those startups are by no means innocent when it comes to bad management. “If And who cares?

Startup 280