Remove Customer Remove Marketing Remove Screening Remove Technical Support
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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

Instead, expeditiously pick a reasonable moniker and then get back to work delivering value to your customers. After the company became successful, the backronym , Y et A nother H ierarchical O fficious O racle was devised to by the marketing department “explain” the name’s origin to inquisitive journalists. Names Are Like Streetcars.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free.

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Interview with Cliff Rees, XCast Labs

socalTECH

It seems that every week, a new, Voice-over-IP provider firm surfaces in the market, either providing PBX services, voicemail, or other similar services. Once you get to 300-500 customers, it blows up, because it was never intended to scale. How do you go to market--are you selling this directly to end users?

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