article thumbnail

OpenX Launches New Ad Platform, Powers Groupon

socalTECH

Pasadena-based OpenX , the Internet ad server developer, said today that it has launched a new version of its OpenX Enterprise software. The firm said that the new platform is being used by customers such as Groupon, Orange-France Telecom Group, and Excite Japan. OpenX is headed by Tim Cadogan. READ MORE>>.

OpenX 215
article thumbnail

Spreeify Launches New Mobile Ad Product

socalTECH

Spreeify said its product works with major ad servers (DoubleClick, Sizmek, OpenX, AppNexus), DSPs (Rubicon Project, Turn, RocketFuel, DataXu, TheTradeDesk) and publishers (AOL, Yahoo, Pandora, MSN), and is already being used by such customers as JustFab, Sony and Papyrus. Pricing on the new tool was not announced. READ MORE>>.

Mobile 218