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5 Risk Reduction Strategies For Your Next New Venture

Startup Professionals Musings

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. And we all know Facebook didn’t invent social media. Many of the major business successes started this way.

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5 Keys To Reducing Startup Risk By Building On Trends

Startup Professionals Musings

It may not be as sexy, but starting a new business which builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. And we all know Facebook didn’t invent social media. Many of the major business successes started this way.

Startup 157
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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. The same is true for filing patents, registering trademarks, and filing copyrights. Use the cloud and subscriptions for computing technology.

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 111
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

I’m not suggesting that a startup should ever disclose patent details to others before filing, but I can’t imagine why a startup would not seek visibility and feedback for their idea and solution while they could still make changes with minimal cost. Most people agree that even negative media attention is better than none.

Marketing 105
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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96
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6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

Marketing 110