article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! This results in more effective ads with greater reach, deeper customer engagement and significantly better ROI. and Overture Services. Share and Enjoy.

Content 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

article thumbnail

Brad Feld Drops Knowledge. Here’s What He Said …

Both Sides of the Table

RSS was something that had appeared.” “….I We have a theme we call Protocol, which are technology protocols and markets built around technology protocols like SMTP for email and RSS. And they made an early investment in Yahoo.“ “….a In 2004 / 2005 I was starting to get intrigued with user-generated content. Distribution.

article thumbnail

Why You Should Start a Company in. Los Angeles

SoCal Delicious

RSS ); Why You Should Start a Company in. The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005).

article thumbnail

The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 They also come in many different types from syndication formats like RSS and Atom to custom API streams.

Web 29
article thumbnail

63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. With access to billions of mobile impressions and cutting-edge location technology we make sure that your message reaches customers ready to buy what you sell. Subscribe to RSS. Our Best Interviews Via Email: Monthly. Idea Mensch. where entrepreneurs share their stories. Email Address.