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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

Customer 195
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

Customer 153
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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich Customers Target customers who will move fast and pay a premium for a unique offering.

Company 40
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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Put yourself in the shoes of your customers or users. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc. Why do I need it now?"

Startup 40
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Frank Addantes FounderBlog: Venture Capital - What's the rush?

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Customers validate businesses. It gave us a false sense of validation and security and ultimately, we never developed the "hunger" required to build a wildly successful business. Startup 3.0: Be scrappy.

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Frank Addantes FounderBlog: Just Say What it Is

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Unfortunately, they wordsmith themselves so far away from describing what it actually is that they sell, that their customers or users need a jargon-decoder ring to understand what they do. Startup 3.0:

Startup 40
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Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. When working with customers or potential partners, I spend most of the meeting time asking customers questions about their business, their goals, their insight into technology, the market, etc.

Startup 40