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Bro Factor – Intimate Relationships Which Provide Your Startup With An Unfair Advantage

InfoChachkie

Bro – abbreviation of “Brother&# , meaning friend or dude. However, at your startup, establish rules of engagement which encourage your team to create professional, yet intimate, Bro relationships. Establishing an effective Bro relationship involves a delicate alchemy – part contrivance and part genuine friendship.

Startup 113
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Contract Traps Entrepreneurs Should Avoid At All Costs - Sweet Sixteen Kisses of Death

InfoChachkie

As discussed in The Bro Factor , you can greatly enhance the effectiveness of your negotiations by establishing a strong rapport with the folks on the other side of the table. If you do your job well, the BDC negotiators will consider you to be a “Bro” – a colleague with whom they have a strong, personal relationship.