Demand Design SEM Writing 
Both Sides of the Table
MARCH 25, 2016
The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. Market Size.
Both Sides of the Table
MARCH 11, 2011
It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They would launch quickly and test whether or not there is any demand. Summary notes, as always, provide below.
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