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Demand Media Highlights Entertainment Personalities

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Santa Monica-based Demand Media , the online content network headed by Richard Rosenblatt, said today that it has launched a new "Talent and Expert Network," which will highlight entertainment personalities through its site. Demand said it is working on two additional projects with Potts for its various media properties.

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Demand Media Emerges As Leaf Group

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Santa Monica-based Demand Media --in what looks to be a tumultuous day to for the stock market--said this morning that it will begin trading its common stock today on the New York Stock Exchange under the new ticker symbol, LFGR. The company is changing its name to Leaf Group Ltd. READ MORE>>.

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Demand Media Buys CoveritLive

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Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive. READ MORE>>.

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Heal Finds $5M For On Demand Doctor's Housecalls

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Santa Monica-based Heal , an on-demand startup offering up access to house calls from doctors via smartphone, has raised $5M in a seed funding round, the company announced this morning.

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Demand Adds Mandalay's Guber, Omniture's James To Board

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Santa Monica-based Demand Media , the publishing and social media firm run by Richard Rosenblatt, announced today that it has appointed Peter Guber , chairman of Mandalay Entertainment Group, and Josh James , SVP and GM of Omniture, to its board of directors. READ MORE>>.

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TV Time Acquires Mediamorph

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Santa Monica-based TV Time , a developer of an app which lets users report information about their engagement with TVs and movies, has acquired New York City-based Mediamorph , according to the two companies. Mediamorph is a provider of entertainment content distribution and tracking services.

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Zirx Aims At LA's Parking Problem, After Funding From BMW

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One of the on-demand, parking services that serves Los Angeles Zirx , said this morning that it is specifically looking to solve those issues for companies, with the launch of a new service. In fact, at least two of ZIRX's initial customers for the on-demand parking--Live Nation and Insomiac--are in the LA area. READ MORE>>.