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Google Cloud opens its Las Vegas region

TechCrunch LA

Google Cloud today announced the official opening of its Las Vegas data center region. With this, Google Cloud now operates four regions in the western U.S., with Las Vegas complementing Google Cloud’s existing data centers in Los Angeles, Calif.; The Dalles, Ore. and its recently opened Salt Lake City, Utah region.

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Google partners with Sony Pictures Imageworks to launch an open source VFX render manager

TechCrunch LA

Google today announced that it has partnered with Sony Pictures Imageworks , Sony’s visual effects and animation studio, to launch OpenCue , an open source render manager. Google, of course, is interested in bringing these workloads to its cloud and it has made a concerted effort to bring the Hollywood studios to its Cloud Platform.

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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform

socalTECH

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced. AdGreetz--led by CEO and founder Eric Frankel--said the new software allows for deplying "hyper-personzlied" ads.

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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

. “With its patented app demo technology and tools, users will now be able to experience their apps and games on-demand and without an install across various platforms, starting with Google.”. “Google has been a great partner for us,” Zweig says.

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LiveOne Links Into Android Automotive

socalTECH

Los Angeles-based livestreaming and on-demand audio, video, and podcasting content provider LiveOne says it has connected its long list of products into Google's Android Automotive platform. Google's Android Automotive is an open source software platform which Google offers up to major automotive OEMs.

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

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Demand Media Extends Pluck To Mobile

socalTECH

Santa Monica-based Demand Media has extended its Pluck social media platform to mobile devices, the company said today.

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