Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. What’s the problem?

Social Media 88

Social Media Media Marketing Startup 88

Eric Greenspan

DECEMBER 5, 2009

Through the use of social networking, we have sold out all 150 spots available for this event two weeks before the date and recently added another 50 to accommodate the demand. I could go on and on, but in closing, my experience in using social media/networking has been short but remarkably fruitful. We are expecting a full house!

Social Network 196

Social Network Networking Social Media Yahoo 196

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. READ MORE>>.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

AUGUST 5, 2013

Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Make everyone a salesperson.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93