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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Velocify Names New Marketing VP

socalTECH

Reid was most recently Chief Marketing Officer at Procore Technologies, and also previously served at OpenX, Eucalyptus Systems, and Citrix, working on that firm's GoToMeeting and GoToWebinar products. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

Marketing 100
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. OpenX is profitable, and its ad serving software dominant among online publishers. range of software products, and which has offices in Calabasas and Santa Barbara. The now-public. The now-public.

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Online DSP (demand-side platform) and ad exchange for display advertisers. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX).