Demand Patents Pricing Sales 
Startup Professionals Musings
JUNE 25, 2021
Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Be wary of crafty shysters who will flood your mailbox with official-looking mail offering to help for a fee, or demanding fees you forgot to pay.
Startup Professionals Musings
NOVEMBER 4, 2019
I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there. Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Make sure your solution is defensible and unique.
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Startup Professionals Musings
AUGUST 8, 2016
By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. The best differentiation is a patent or other intellectual property that also provides a barrier to entry.
Startup Professionals Musings
APRIL 29, 2015
Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Be wary of crafty shysters who will flood your mailbox with official-looking mail offering to help for a fee, or demanding fees you forgot to pay.
Startup Professionals Musings
MARCH 22, 2014
Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Be wary of crafty shysters who will flood your mailbox with official-looking mail offering to help for a fee, or demanding fees you forgot to pay.
Startup Professionals Musings
NOVEMBER 17, 2017
Ask some potential customers to see if there is real interest, and start thinking about price versus cost. File at least a provisional patent and one or more trademarks. Be wary of crafty shysters who will flood your mailbox with official-looking mail offering to help for a fee, or demanding fees you forgot to pay.
Startup Professionals Musings
JULY 18, 2022
with demands for new products and services. An international brand will command higher prices and additional customer demand. As you begin to saturate the demand in domestic markets, let your brand take you international at low cost. And aging populations in Europe and Japan will join the retiring baby boomers in the U.S.
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