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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. This is considered to be the producer-oriented model.

Marketing 201
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Can a revolutionary concept be too late to market?

Berkonomics

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120
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Can a revolutionary concept be too late to market?

Berkonomics

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Marketing 120
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The trend is your friend.

Berkonomics

Email readers, continue here.] If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. The market was moving in the opposite direction from the company, and the company paid the ultimate price.

Class 149
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The most important person on the startup team

Berkonomics

And what upsets people is that there are different quantities of those components available in the economic marketplace; and the law of supply and demand is pretty good about consequently assigning a value to them. What confuses us is that the components can all reside in one person, or multiple people. That, however, will not be enough.

Startup 189