Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?
InfoChachkie
MARCH 16, 2016
Car companies spend a significant amount of money on superficial design features, including the timbre of the sound emitted when a car door is shut. Because many consumers value design features over those which impact performance. In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software.
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