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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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Frank Addantes FounderBlog: FounderBlog’s 1 Year Anniversary! A BIG THANK YOU to 3,500 entrepreneurs in 50+ countries

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. And stay tuned… Tell Your Friends Subscribe Newer Post Older Post Home No Comment Post a Comment Newer Post Older Post Home Chocolate Candy Web 2.0 What is the Rubicon Project? Startup 3.0:

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Frank Addantes FounderBlog: Startup 2.0: The Internet is Coming! How will we make money?

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 2.0: By Frank Addante [Startup 2.0] During this period of time (1997-ish), websites were basically static, online advertising brochures. What is the Rubicon Project? Startup 3.0:

Startup 40
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Frank Addantes FounderBlog: Just Say What it Is

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This is particularly a problem in crowded markets where they are trying hard to differentiate themselves from their competition. What is the Rubicon Project? Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40
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Frank Addantes FounderBlog: 3. Virtual Location, Location, Location

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. There were many communication challenges in the beginning, but once we overcame them, we were able to leverage a full 24 hour development cycle between the U.S. What is the Rubicon Project? Startup 3.0:

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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Large Markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Startup 3.0:

Company 40
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Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"

Frank Addante

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I need to send marketing, e-commerce or e-statements emails to my customers to drive revenue or reduce costs. Blogger Template originally design by Web-Kreation Converted By Jacky Supit

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