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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325
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Evite Redesigns Site

socalTECH

The service--which had been showing its age--looks to have overhauled its user interface to make it much easier and cleaner to send an invitation; has added new card designs; added social features via an "Event Conversation" product; and more. designs to the online invitations space. READ MORE>>.

Evite 140
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Interview with Shaan Sethi, Jaanuu

socalTECH

We would have the design aesthetic of contemporary brands, combine that with performance-based fabrics to the like of Lululemon, Underarmor, and Nike Drifit. The last piece, was we figured that we could disintermediate a broken, retail channel, by creating a customized, sophisticated, Web 2.0 companies around the LA area.

Web 2.0 100
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Most Startups Should be Deer Hunters

Both Sides of the Table

Initially as a systems designer and programmer and post MBA as a strategy consultant. Some companies / products are designed for large organizations from day 1. But I believe that if you go down this road you will struggle to simultaneously serve the SMB market. Avoid elephants in your early stages. Learn from my mistakes.

Startup 389
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Social Networking in Web 2.0. It was: up-market, exclusive, urban, elite, aesthetically pleasing, ad-free and users were verified. MySpace was: scantily dressed, teenaged, middle-America, design chaos and on ad steroids.

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Interview Eric Sikola, ExpenseBay

socalTECH

Eric Sikola is CEO of ExpenseBay (www.expensebay.com), a Los Angeles-based, online, software-as-a-service startup which has created an online application which uses Web 2.0 The firm has taken the ease-of-use, interconnectivity, and other features we take granted from modern Web 2.0 How big is the firm now?

Web 2.0 100
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Kabam Launches The Godfather: Five Families Exclusive to Google+

Tech Zulu Event

The company has indicated that their decision to launch TGFF exclusively on the G+ platform was for a number of reasons including: Their continuing success with other games on the platform, the readiness of the G+ team, and the compelling marketing and promotional package Google offered to Kabam.

Google 64