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With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. For a video interview between John Greathouse and Kevin O’Connor, check out: Kevin O’Connor Shares The Secrets Of Business Success. Fall quarter of Sr.

Class 231
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Forget Cash: What Will You Really Make At Your Startup?

InfoChachkie

In the powerful poetry performance embedded below, he describes a dinner party during his teaching days in which a smug lawyer asked him, "Come on, be honest, what do you make?" If you haven''t seen his animated response to this crass question, it is well worth watching. Teachers make a G-- damn difference, now what about you?"

Startup 200
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.

Marketing 100
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George Powell – Doing Well By Having Fun

InfoChachkie

John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? After speaking with Mr. Powell, it was clear he fit the bill. Powell: To experiment, I needed about 10 molds.

Mentor 100
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Their SaaS product saves web developers and designers time, while allowing them to create cutting-edge websites. Relying on their customers'' penchant for design and good taste, the company announced on April 1st that it had created a new "Geo" template for Bootstrap, a leading web development tool. Don''t Force It.

Customer 153
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Working with startup lawyers also minimizes the risk of losing control of your adVenture, as they can help you avoid common fundraising and investor pitfalls.