how-this-startup-turned-an-april-fools-joke-into-customers Develop Related Topics 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Similar to their prior guerilla-marketing stunt, their April Fool''s Day posting topped Hacker News. Don''t Be Afraid To Offend (Some) Customers.
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Similar to their prior guerilla-marketing stunt, their April Fool''s Day posting topped Hacker News. Don''t Be Afraid To Offend (Some) Customers.
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