thrill-the-messenger Develop Related Topics 
InfoChachkie
OCTOBER 20, 2011
In the case of TestFlight, by giving developers at an Apple tradeshow breakfast, they reinforced their company’s mission to: “reduce app developers’ headaches.”. Note: This is the fourth installment of an ongoing Guerilla Marketing series. 2) TestFlight’s clever distribution of free meals garners Steve Jobs’ attention. It was cool.
InfoChachkie
OCTOBER 31, 2011
As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard. Other installments include: Jeff Bezos and Steve Jobs.
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InfoChachkie
MAY 9, 2011
The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Cut a Multi-year Agreement. Give up Branding.
InfoChachkie
MAY 9, 2011
The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Allow the Other Side to Draft the Agreement. Deploy a Free Pilot. Cut a Multi-year Agreement. Give up Branding.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs.
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