Remove Development Remove Education Remove IP Remove Outsource
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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. In addition to paying the consultant, you must invest time to educate them.

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The 4 Partners Early-Stage Startups Need

Tech Zulu Event

To make sure your IP is protected — As I’ve written before, failing to develop an IP strategy, including a plan for protecting your IP as well as avoiding unwitting infringements of someone else’s, is a huge mistake. Hire professionals to handle the details of company formation paperwork when you first start up.

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