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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Marty Zwilling.

Startup 134
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Optimize your web history and presence. This will do more for your first mover advantage than more time in the lab.

Marketing 105
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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Continually add new marketing and distribution partners. Marty Zwilling.

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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Evaluate customer response prior to development. Optimize your web history and presence. This will do more for your first mover advantage than more time in the lab.