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Half Lives. Social Media. And Snapchat Stories.

Both Sides of the Table

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. Facebook had an elegant solution to the “half life” problem in that it developed an algorithm that determined what users saw in their feeds. Think about that.

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Image Metrics Rolls Out New AR Platform

socalTECH

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone.

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Naritiv's Snapchat Analytics Software Acquired By Hootsuite (Update)

socalTECH

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv. READ MORE>>.

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Naritiv Raises $3M For Snapchat Content

socalTECH

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. “We saw the impact that the rise of mobile was having on linear. .”

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

The Los Angeles-based company partnered with NBA Top Shot NFT creator Dapper Labs to develop the storefront on Dapper’s Flow blockchain and debuted it to a group of invite-only beta users in December last year, TechCrunch reported at the time. ” Genies CEO and founder Akash Nigam. Image Credits: Genies.

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The Future with Social App Invasions | Snapchat, Then Came ‘Yo’ and Now It’s Emojli

Tech Zulu Event

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01