Both Sides of the Table

MARCH 14, 2013

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). But don’t let this information get out into the general press and don’t market more than a few months out. You’re reading their press releases or blog posts.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We have never done a press release. Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

SEPTEMBER 14, 2010

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. Basically, I’m talking about being an angel leader and not follower.

Invest 288

Invest Angel Web 2.0 SEO 288

socalTECH

OCTOBER 23, 2013

First, we had developed a relationship with top grocery bloggers, who we had been working with on online promotions. They can mark which ones they want, and press print, if those coupons are available online. We''ve also been teaching them how to do SEO, though some are great at it, some are newer.

Mobile 140

Mobile Sales Startup Sites 140

Both Sides of the Table

MAY 15, 2010

The following was available: “I kept hearing about startups that raised VC funding, but which hadn’t filed Form Ds (nor issued a press release). AdReady – Develops software tools and management platform that assists content publishers and ad agencies with the creation of display ads. Rumored to be appox. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285