Smart Startups Don’t Try To Satisfy Every Customer
Startup Professionals Musings
JANUARY 2, 2016
Let’s face reality -- no one can satisfy all the people all the time. In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.
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