Hollywood Software Acquired By Rentrak
socalTECH
JANUARY 27, 2016
Los Angeles-based Hollywood Software, Inc. (HSI), a provider of enterprise software for managing digital movie distribution, has been acquired by Rentrak , a provider of viewer analytics and tracking of movie and television consumption. Financial terms of the buy were not disclosed. Rentrak said the buy will allow it to provide "highly valuable" movie analytic tools.
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