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Edmunds.com Opens Auto Pricing, Specs API

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Looking to tap into the developer community, Santa Monica-based car information site Edmunds.com said today that it has opened up a new application programming interface (API), which will allow software developers to access its full database of new car and used car specification and pricing.

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TrueCar Hires Away Edmunds Evangelist

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Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. Tags: truecar executive edmunds automotive pricing.

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Edmunds.com Offers Up Car Advice Via Twitter

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Santa Monica-based Edmunds.com , the online automotive information site, is ramping up its efforts to update its reach to consumers, saying that it has launched a new, real-time car shopping advice service called "EdmundsLive". Edmunds CEO Jeremy Anwyl has been pushing Edmunds to update its brand and features since last September.

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TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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Edmunds.com: Cash For Clunkers Driving Prices Up

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Santa Monica-based Edmunds.com , the online automotive information site, said Friday that the Cash for Clunkers program is increasing prices on cars, and has resulted in shoppers getting less of a discount off sticker price for those automobiles. percent before the program, and now are only discounting prices by 3.8

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Edmunds.com Wins Trademark Suit

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Santa Monica-based Edmunds.com announced today that it has prevailed in trademark litigation against an un-named competitor, over the firm's "True Cost to Own" trademark. Tags: edmunds trademark automotive pricing lawsuit legal. Identity of the competitor--which Edmunds.com called "newly-formed"--was not disclosed.

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Edmunds.com: GM eBay Cars Not Such A Great Deal

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Santa Monica-based Edmunds.com , which offers an online site for automotive information and analysis, has taken a close look at GM's new online eBay store for its autos, and concludes that buyers will be better off making an offer than accepting the "Buy It Now" price on the site. READ MORE>>.

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