Remove Email Remove Google Remove SEM Remove SEO
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. What is Ulevate?

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. However, Search Engine Management (SEM) is not a “set and forget” exercise.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. Let me be very direct. Market Structure.

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