A Guide to Using Authority & Social Proof in Fund Raising
Both Sides of the Table
JULY 25, 2010
The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. Social proof is defined as “looking for others to guide our decision and it can be both explicit and implicit. You should, too. (no, I see all the deals come together.
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