Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

JUNE 10, 2015

Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). For sites displaying the ads, this is called pay per click (PPC). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

OCTOBER 29, 2009

was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful.

Ideas 286

Ideas Advertising Google Technical Review 286