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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Email marketing. One of these experts, David T. Cold calling.

Marketing 114
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Some Reflections on VC Investment Decisions

Both Sides of the Table

I started in 2007 with a thesis that my primary investment decision would be about the team (70%) and only afterward about the market opportunity (30%). Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. Web Summit. And there’s conferences. Oh, the conferences.

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Clearlake Capital Launches New Domain Registration Company, Newfold Digital

socalTECH

Santa Monica-based private equity investor Clearlake Capital said this morning that it has created a new company, Newfold Digital, through the acquisition of Endurance International Group, plus strategic investment transactions with both Web.com and affiliates of Siris. Web.com owns Network Solutions, Register.com, Web.co, and CrazyDomains.

Capital 113
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Can your lawyer destroy a good business deal?

Berkonomics

I was chairman of a company that had been offered an investment by a Fortune 500 company offering to make a strategic investment in our business, which would be capable of driving new demand to the large company through a series of new web services creating a greater need for the large company’s products.

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Weblife Acquired By ProofPoint For $66M

socalTECH

Los Angeles-based Weblife , a developer of secure, employee web browsing software, has been acquired by Proofpoint , in a $66M all cash deal, the companies announced today. Proofpoint said it will use the acquisition to extend its email malware protection to users' personal email accounts. Nordic Eye said it invested $3.0M

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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Remember when? Bringing us to today – Viewers or profit?

Metrics 296
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Can your lawyer destroy a good business deal?

Berkonomics

Email readers, continue here…] I was chairman of a company that had been offered an investment by a Fortune 500 company offering to make a strategic investment in our business, which would be capable of driving new demand to the large company through a series of new web services creating a greater need for the large company’s products.