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When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

Tim Cadogan, chief executive officer at OpenX and a marketing technology veteran, shared the following observation, “Over the past fifteen years, I’ve seen a number of disruptive innovations in digital advertising technology, including both the creation of paid search and the evolution of the real-time display space.

Content 171
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

You should follow him on Twitter ( @jasonlbaptiste ) or say hi via email. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Today RSS is the enabling technology – the infrastructure, the delivery system. Simply put, there is no market for RSS.

Startup 191