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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most newspapers are written at a third-grade reading level, White House press releases average a fourth-grade reading level and the New York Times is easily digestible by the average fifth grader. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS.

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How This Startup Kicked Oracle’s A$$

InfoChachkie

On the following Monday, Marten was besieged by the tech press. Alluding to the company's dolphin logo, Marten told the press, "'Trying to kill MySQL by buying InnoDB is like trying to kill a dolphin by drinking the ocean.' Marten's team strategized over the weekend and decided that, "attack is the best defense.". Share and Enjoy.

Oracle 229
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Olympic Lessons for Startup Life

InfoChachkie

Michael Phelps knows all about this one: he got as much press for partying at U of Michigan as he did for one of the greatest athletic performances of all time. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS. Share and Enjoy.

Startup 184
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Make It Work- the real story

InfoChachkie

I immediately called every press outlet to be proactive in telling our story, changed our website to inform our customers and our few remaining staff fielded calls and emails from our customers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS.

RSS 170
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. an email) to about 35 people. If you want to be kept informed just send me an email and let me know that you''re in, and that was it.

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The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

These high-profile deals, which are covered extensively in the tech press and pursued by numerous investors, contribute to unrealistic expectations among rank and file entrepreneurs regarding a reasonable Series A market-rate. Andelman, "The Series A investors are now paying more for businesses they think will have outlier exits."

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Guerilla Marketing, Brad Feld Style

InfoChachkie

We have never done a press release. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • EmailRSS. We get regularly asked… who’s our PR firm, who does our marketing, what kind of budget do we have for promotion? Share and Enjoy.

Marketing 233