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How This Startup Kicked Oracle’s A$$

InfoChachkie

On the following Monday, Marten was besieged by the tech press. Alluding to the company's dolphin logo, Marten told the press, "'Trying to kill MySQL by buying InnoDB is like trying to kill a dolphin by drinking the ocean.' Marten's team strategized over the weekend and decided that, "attack is the best defense.". Share and Enjoy.

Oracle 229
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most newspapers are written at a third-grade reading level, White House press releases average a fourth-grade reading level and the New York Times is easily digestible by the average fifth grader. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

We have never done a press release. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. We get regularly asked… who’s our PR firm, who does our marketing, what kind of budget do we have for promotion? Share and Enjoy.

Marketing 233
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Recruit Cal Ripken, Not Reggie Jackson, To Your Startup

InfoChachkie

In addition to his reputation as a showoff, Reggie was renowned for deriding his teammates in the press and initiating clubhouse fights. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Startup 182
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Make It Work- the real story

InfoChachkie

I immediately called every press outlet to be proactive in telling our story, changed our website to inform our customers and our few remaining staff fielded calls and emails from our customers. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

RSS 170
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23 Startup Tips From Oprah Winfrey

InfoChachkie

As usual, the popular press has been quick to decry OWN a failure. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Having It All - Eventually. It is no secret that Oprah has struggled since she launched the Oprah Winfrey Network (OWN).

Tips 279
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

called) from Time Warner and Harper Collins and Harvard Business Press and Perseus. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Once the media picked up on it, every major publishing house. Share and Enjoy.